FRUIT LOGISTICA 2017: Great business in the anniversary year

Berlin, 15 February 2017 – More than 75,000 trade visitors – 5% more than last year – from over 130 countries experienced a unique global gathering of the fresh produce industry from 8 to 10 February 2017.

According to Messe Berlin CEO Dr. Christian Göke: "FRUIT LOGISTICA 2017 marked another milestone in its 25th anniversary year. Even more important than the increase in the number of visitors is the optimism in the sector – which was clearly noticeable in the exhibition halls on all three days of the fair."

More than 3,100 exhibitors from 84 countries presented a comprehensive market overview of the fresh produce sector. Along with negotiating and concluding business transactions, exhibitors emphasised the importance of global interest in the trade event.

Highly satisfied exhibitors and trade visitors

Some 87% of exhibitors said their overall impression of FRUIT LOGISTICA 2017 was good or very good.

The three days of FRUIT LOGISTICA offered many opportunities to set the stage for a successful business year. Some 43% of exhibitors signed business deals during the trade fair; 86% expect follow-up business to range from satisfactory to very good. 

Maintaining customer relationships, showcasing companies and generating new business are some of the main objectives set by FRUIT LOGISTICA 2017 exhibitors. 

Some 98% of trade visitors reported positive business results from the trade fair; 90% said they planned to return, and 96% said they would recommend the event to others. 80% managed to establish new business contacts and 39% signed new contracts during the exhibition. More than three-quarters of trade visitors expect the contacts made in Berlin will result in post trade-fair sales.

The trade specialists at FRUIT LOGISTICA 2017 were characterized by their internationality and decision-making authority. Some 82% of them came to Berlin from outside Germany. The level of decision-making authority among trade visitors remained high again this year. More than two-thirds reportedly work in management positions.  

The largest trade visitor groups included fruit and vegetable growers, representatives from import/export companies, and representatives from the wholesale and retail trades.

The next edition of FRUIT LOGISTICA will take place on 7-9 February 2018.

Photos: MZMC