Feb. 1 Chilean Cherry China Promotion Update: Offline Heating Up

On Feb. 1, the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) continued its efforts to promote cherry consumption and support cherry traders.

A wide range of online and offline promotions and other communications efforts are ongoing across China. Highlights for today are as follows:

Offline Promos Continuing to Heat Up

As the Spring Festival holiday draws closer, many retailers are seeing more foot traffic around their cherry promotion areas. Golden Eagle this past weekend held a discount promotion featuring cherries. Meanwhile, Yonghui has teamed up with leading courier company SF Express to offer shipping stations in its stores that shoppers can use to send New Year’s gifts such as fresh cherries directly to their hometown relatives and friends across China.

Generally, major nationwide retail channels saw cherry sales rise over the past week.

INDUSTRY NEWS: CHINA FRUIT MARKETING ASSOCIATION NOTICE

Of note recently to members of the fruit industry and traders of imported fruit in China was an official notice from the China Fruit Marketing Association calling for rational, science-backed epidemic prevention measures and media reporting, as well as for the industry to come together to stimulate sales of cherries and ensure a steady supply in coming weeks.

OTHER ACTIVITIES

Meanwhile, various other e-commerce, digital video advertising and social media activities organized by Cherries from Chile are continuing to run, stimulating consumption in markets all around the country. These include the Cherries from Chile Chinese New Year 1.8 Million Yuan Super Lucky Draw, which is open to any consumer in China who purchases Chilean cherries until Feb. 15. Users posting on the Red social media platform have also recently been highlighting their love of Chilean Cherries.

Stay tuned in coming days for more details about all of the Cherries from Chile official promotional activities and cherry-related media highlights!