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Chilean Stone Fruit Campaign in China Focuses on Health and BeautyThe woman-focused promotional campaign for Chilean stone fruit in China includes a strong online element. |
February 25, 2021 Produce Report |
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Cherries From Chile Pop-up Experience Targets Post-CNY ConsumptionThe Yangchenghu Service Area, which has become something of an internet sensation in China, recently hosted a Cherries from Chile experience featuring cherry-themed games, product samples and refreshments. |
February 22, 2021 Dan Siekman |
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Cherries From Chile Launches Localized Ads Within ChinaThis is the first time that Cherries from Chile advertisements have been developed specifically for regions within China. |
February 18, 2021 Dan Siekman |
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Final CNY Cherry Gifting Push Underway: Feb. 10 UpdateEfforts in recent days are encouraging people to give the gift of cherries in and around the Spring Festival holiday. |
February 10, 2021 Dan Siekman |
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Promotions Aim To Sustain Cherry Consumption During CNY: Feb. 9 UpdateWith fewer people traveling for the Spring Festival holiday, 2021 presents a greater opportunity for at-home cherry consumption in China’s big cities. |
February 09, 2021 Dan Siekman |
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[Press Release] Xianfeng Fruit Holds Lunar New Year Cherry FestivalXianfeng Fruit is holding special cherry-themed events ahead of the Lunar New Year holiday to promote sales of its Chilean cherries. |
February 08, 2021 Produce Report |
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A Special Message From Jiro Wang, Plus Cherries Storm TikTok: Feb. 8 UpdateSuperstar celebrity Jiro Wang appeared on the Cherries from Chile official Weibo account today to remind everybody that cherries are both nutritious and romantic! |
February 08, 2021 Dan Siekman |
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Millions View Tencent Broadcast on Cherry Nutrition: Feb. 7 UpdateTencent’s live broadcast today on a diverse range of cherry-related topics was viewed by more than 3 million people. |
February 07, 2021 Dan Siekman |
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Videos Highlight Confidence in Cherry Sales: Feb. 6 UpdateA wide range of online and offline promotions and other communications efforts are ongoing across China. |
February 06, 2021 Dan Siekman |
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Say ‘I Do’ to Cherries on Valentine’s Day: Feb. 5 UpdateThe Chilean Cherry Committee prepared and filmed the perfect romantic Valentine’s Day dinner for one lucky couple in Shanghai. |
February 05, 2021 Dan Siekman |