[Press Release] Interpoma 2022: The World of Apples Meets Again in Bolzano in November

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Berlin, April 5, 2022 – Interpoma, the global reference point for apple growing, storage and marketing for the past quarter of a century, is looking ahead to the future this year with two highly topical themes: digitalization and the sustainable use of resources in the apple industry, the common threads running through the show’s entire event program.

“Preparations for this year’s edition of Interpoma are in full swing, and interest from exhibitors is once again very high,” explains Thomas Mur, director of the Fiera Bolzano Exhibition Center. “The exhibition halls are already almost fully booked and, as always, there will be large numbers of exhibitors from outside Italy. So far, we have received confirmed bookings from the United States as well as European countries including Belgium, Denmark, Germany, France, the UK, the Netherlands, Austria, Poland, the Czech Republic, Serbia, Spain, Switzerland, and Hungary. As always, this edition of Interpoma will be brimming with innovations and business opportunities.”

Interpoma Congress

This year for the first time, the internationally renowned apple industry congress will be coordinated by Walter Guerra, head of the Pomology Working Group at the Laimburg Research Center since 2005 and deputy director of the center since 2021. The Interpoma Congress is being held on two mornings, Nov. 17 and 18. The first day will be chaired by Gerhard Dichgans, who was director of the trade association VOG for almost 30 years, and will focus on new dynamics in the US apple industry. Day two will be dedicated to the subject of robotic harvesting and will feature all the world’s major manufacturers of picking robots, who will also be presenting and displaying their innovative machines.

Interpoma Award

The Interpoma Award 2022 is curated by the Fiera Bolzano Exhibition Center in collaboration with the Faculty of Science and Technology of the Free University of Bolzano and the Italian Society for Horticultural Science (SOI). This competition is designed to shine a spotlight on innovative technologies that optimize water management in apple cultivation, helping to save water and improving the yield or quality of the fruit. A jury of international experts chaired by Prof. Massimo Tagliavini (Free University of Bolzano) will evaluate the submissions and select two winners, one company or individual and one startup. Entries should be submitted to interpoma@fieramesse.com by Sept. 30, 2022.

Interpoma Tours

As in previous years, the world’s only apple trade show will once again offer professionals and journalists the opportunity to join guided tours of representative production facilities and innovative farms. The aim of these tours is to share knowledge of the advanced cultivation methods used in South Tyrol and to provide insights into the very latest processing systems. The themes of the six tours on offer on Nov. 17 and 18 will include organic farming and sustainability.

ipoma Magazine

ipoma is the official magazine of Interpoma, published for the first time during Interpoma Connects 2020. The first issue of the print magazine featured an in-depth report on the future of the South Tyrolean apple industry and portrayed some outstanding personalities such as “apple scout” Markus Bradlwarter and his tireless search for new varieties across the globe, and apple luminary Kurt Werth, who described his journey to find the original varieties of this fruit in Kazakhstan. The magazine won the Silver Award at the Best of Content Marketing Award 2021, in the category Outstanding Corporate Magazine of the Year.

For Interpoma 2022, the second issue is being coordinated by Gerhard Dichgans and will once again be printed entirely on apple paper for distribution at the fair.

Interpoma Business Match

For the second time, this exclusive online matchmaking event will offer all players in the apple industry the opportunity to reach out to new, interesting suppliers and business partners. Free of charge to all participants, this initiative was conceived by the Fiera Bolzano Exhibition Center in collaboration with the Bolzano Chamber of Commerce and EEN Enterprise Europe Network. It is a major opportunity for international networking and sales of specialist products and services, and a chance to find out about innovative solutions along the apple supply chain. Entitled “Connect with the global apple economy,” this edition will take the form of a series of 20-minute online sessions on Nov. 17 and 18.

For more information, visit www.interpoma.it/en.

Images: Fiera Bolzano SpA