Joy Wing Mau and Hortgro Partner Up To Launch South African Apple and Pear Season

On Aug. 18, Joy Wing Mau Fruit Technologies Group, in collaboration with South Africa’s apple and pear industry association Hortgro Pome, held a launch ceremony for South African apples and pears at an Olé supermarket in Beijing. This event marked the beginning of a new season of South African apples and pears for Chinese consumers.

The ceremony was attended by Molatelo Enos Mamadi, agricultural counselor at the South African Embassy in China; Li Hetao, general manager for northern China at Olé Supermarkets; Li Meihua, head of fresh food procurement for northern China at Olé Supermarkets; and Qin Jinsong, Joy Wing Mau’s regional director of modern sales channels for northern China. Additionally, Jacques du Preez, general manager for trade and markets at Hortgro Pome, sent a video message to the event, extending his best wishes and officially kicking off the new season.

South Africa has seen significant growth in its apple and pear exports to China in recent years, establishing itself as a major supplier of these fruits to the Chinese market. At the launch event, South African Fuji apples and Forelle pears immediately captured the attention of consumers with their vibrant colors, sweet flavors and unique taste profiles. South African Fuji apples are not only crisp and juicy but also rich in vitamins and minerals. Meanwhile, South African Forelle pears, characterized by their thin, smooth skin and firm flesh, offer a distinctive texture that sets them apart from China’s domestic pears. Their natural reddish blush, developed under abundant sunlight, adds to their visual appeal.

This collaboration between Joy Wing Mau and CR Vanguard’s high-end brand Olé is poised to enhance the presence of South African apples and pears on the Chinese market, offering consumers a broader selection of fruits. It also represents another important step taken by Joy Wing Mau to promote fruit consumption across China.

In the future, Joy Wing Mau aims to continue to connect the Chinese market with key global fruit resources and streamline the process for South African fruits to enter China, thus providing Chinese consumers with even more high-quality fruit options.

Images: Joy Wing Mau Fruit Technologies Group

This article was translated from Chinese. Read the original article.