Jing Zang

As Thai durians continue to gain in popularity throughout China, Yonghui Superstores, a retail chain giant, recently paid a visit to Thailand to directly procure a wide variety of fruit from their source of origin. For a first-hand account, Produce Report interviewed Mr. Perry Zheng, a representative of the company, who went into further detail about Yonghui’s sourcing strategy.

Fresh prune plums are becoming more and more popular among consumers in China. In an interview with Produce Report, Mr. Hermann Mecklenburg of Giddings Fruit, a major exporter of fresh prune plums in Chile, shared his insight into marketing the fruit in China.

Data from China Customs shows four varieties of fruit, cherries, oranges, blueberries, and bananas, registering robust year-on-year growth in both import volume and import value during the first two months of 2018.

Produce Report interviewed Pagoda to explore the key fruit and consumer trends from 2018’s Spring Festival holiday.