Frutas de Chile Sponsors Shanghai Half Marathon To Promote Healthy Lifestyle

On March 16, 2025, the Shanghai Bay Area Half Marathon commenced at Seaside Park in the city’s Jinshan District. A total of 4,733 runners participated in the half marathon and family fun run, celebrating the vibrant energy of spring and the spirit of health. Frutas de Chile also got involved as an official sponsor for the first time, supporting participants in completing the event while promoting its health-focused slogan of “Chilean Stone Fruits: Get Hooked on Health” to a broader audience.

Chilean Stone Fruits Accompany Runners Along the Course

The half marathon course traced a scenic path along the beach, where participants ran under the warm sunshine and enjoyed a refreshing sea breeze. Chilean stone fruits, including plums, peaches and nectarines, served as vibrant purple markers along the route, guiding runners on their journey.

In recent years, the export volume of Chilean stone fruits to the Chinese market has steadily increased, with young and middle-aged women in first- and second-tier cities forming the core consumer base. These consumers typically prioritize nutrition and health in their daily choices and exhibit a strong enthusiasm for healthy eating. Chilean stone fruits, such as sugar plums, peaches and plums, are in season during spring and have become favorites among this demographic owing to their freshness and exceptional taste.

The promotional slogan “Healthy Purple” for the 2024/25 season captures the essence of vitality and well-being, perfectly aligning with the marathon’s fitness-focused spirit. As the event’s exclusive official fruit industry partner, Frutas de Chile supplied participants with fresh stone fruits, ensuring that they stayed energized throughout the race.

Mascots Make Their Debut, Promoting Healthy Values

The Frutas de Chile booth introduced its new mascots inspired by Chilean stone fruits: Cici, representing Chilean sugar plums, loves nature and hiking; Bubu, symbolizing Chilean plums, is energetic and passionate about sports; and Tata, embodying Chilean nectarines, is vibrant and full of life. These mascots, with their unique and engaging personalities, highlight the health and vitality of Chilean stone fruits, aligning with the focus of many female consumers on a healthy lifestyle. They serve as a key connection between the brand and its audience, reinforcing the season’s slogan, “Chilean Stone Fruits: Get Hooked on Health.”

The lively and charming mascots quickly became crowd favorites, capturing the attention of both runners and spectators. Many participants paused to take photos with them and enjoy fresh Chilean stone fruits, departing with a greater appreciation for premium fruits from Chile.

Chilean Stone Fruits Fuel a Healthy Journey

At the finish line, the organizers set up an area to provide runners with quick energy replenishment. Chilean sugar plums, nectarines and plums took center stage, offering participants a refreshing burst of juicy and flavorful taste.

In recent years, Chile has become China’s primary source of imported stone fruits. Known for their health benefits, these fruits have established themselves as a favorite springtime companion for young women focused on fitness. In particular, health-conscious young and middle-aged women who prioritize fitness and body management often choose Chilean stone fruits, especially sugar plums, as a daily snack.

The event also featured Chilean fruit exporters, some of whom are marathon enthusiasts themselves, forming a Chilean fruit team. Their participation underscored a commitment to promoting a healthy lifestyle and strengthening the connection between Chilean stone fruits and wellness.

Through this marathon event, Frutas de Chile showcased the quality and health benefits of Chilean stone fruits. “Healthy Purple” is not just a promotional theme, but a reflection of a lifestyle. Frutas de Chile will continue to deliver health and flavor to consumers worldwide. Let’s look forward to more exciting moments led by “Healthy Purple”!

Images: Frutas de Chile

This article was translated from Chinese. Read the original article.