[Press Release] China Fruit 2024: Linking the World Fruit Industry to the China Market

August 13, 2024

Produce Report

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The China International Fruit Expo 2024 (China Fruit), hosted by the China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products and the China Fruit Marketing Association and organized by Shanghai EverFlourish Events Co. Ltd., will take place at the Shanghai New International Expo Center on Aug. 28–30, 2024.

The event will feature the participation of more than 300 exhibitors from over 30 countries and regions around the world. Among the representatives of well-known domestic and international brands in attendance will be the following:

Joy Wing Mau
Zespri
Goodfarmer
Dole
Driscoll’s
T&G Global
Rockit
Frutas de Chile
Summerfruit Australia
Avocados Australia
Nongfu Spring
YSJ Fruit
Green Bank Avocado
Yikeda
Qifeng Fruit
58 Agriculture
RiverKing
Ivcsun
Yuhua Fruit
Nowfrutti
Kingo Fruits
Sango
Qinguo
Higo
Wonong
Chen’s Sun
Yuehao
Yechen
TOMRA Food
Reemoon
MAF Roda
China Railway Special Cargo Logistics Co. Ltd.
Nansha International Cold Chain
Sinotrans
China Eastern Airlines
Oheng Supply Chain Group
Unifier
Tonghua Logistics
Asia Global
Pagoda
Freshippo
JD.com
TikTok eCommerce
Kuaishou eCommerce
FruitDay
Guangxi Pavilion
Jiaxing Haiguangxing Premium Fruit Market
Chongzuo Pavilion
Guangdong Guanxiang Fruit Market
Wuhan New HuaNan Fruit Market

(This list is arranged in no particular order.)

Exhibitors in Previous Sessions

(These logos are arranged in no particular order.)

Hard-Won Achievements Over Numerous Difficulties and Hardships

China Fruit is an important exchange platform established by the fruit industry in 2021, whereupon the event immediately gained widespread recognition.

With support from the Shanghai Municipal Government as well as collaborative support from security, fire, healthcare and various other governmental departments, the China Fruit event was successfully held, producing outstanding results.

Tenacity is the core quality of generation after generation of fruit cultivators dedicated to the whole fruits industry. They have overcome challenges in both weather and market factors and finally found an effective method for the overall development of China’s fruit industry. Positioned as a vital exhibition for these pioneers, China Fruit has inherited these “genes of tenacity” since its conception. Indeed, the development trajectory of China’s fruit industry is a microcosm of the development of China.

In May 2024, with the approval of China’s Ministry of Commerce, the exhibition was upgraded to become the China International Fruit Expo, with the goal of representing the fruit grower industry and providing a showcase for all fruit cultivators.

Three-Year Major Upgrade Based on Annual Changes

Over its three years of development, China Fruit has evolved from a trader-based stage to an integrated platform serving the entire industry chain of the fresh fruit sector.

At the event, we expect to see fruit suppliers from not only across China but also the following countries:

Chile
Peru
Thailand
Vietnam
Malaysia
Philippines
Indonesia
New Zealand
Australia
South Africa
Egypt
United States
Canada

(These countries and flags are arranged in no particular order.)

Chinese growers from various provinces will be represented, including the following:

Guangxi
Guangdong
Yunnan
Hainan
Guizhou
Sichuan
Shaanxi
Gansu
Ningxia
Xinjiang
Liaoning
Shandong
Other producing areas

With respect to distribution channels, in addition to the dealers from first- and second-tier cities throughout eastern and southern China, regional dealers from third- and fourth-tier cities in central, western and southwestern China will also be part of the platform.

In addition, buyers from new market channels such as e-commerce group purchases, supermarket fresh produce, general group purchasing, prepared sliced fruit, hotel catering, airlines and cruise ships have been increasing every year.

This event also pools together inspection and quarantine, agricultural machinery and equipment, cold chain warehousing, logistics and customs clearance, sea, air and land transportation, scientific research institutions, and other upstream and downstream service providers throughout the industrial chain.

This year, key buyers such as Freshippo, TikTok eCommerce, JD.com and Kuaishou eCommerce are expected to launch a series of fruit procurement activities on a large scale.

Co-hosted by TikTok eCommerce and China Fruit, “TikTok in Source Selection — China Fruit” will make its grand debut at the exhibition site. Furthermore, at its 10 Billion Subsidy Strategy Launch, JD Fresh will bring the entire fruit industry up to date with its latest strategic developments.

After signing strategic cooperation agreements with 17 top international fruit merchants at China Fruit 2023, Freshippo is expected to focus on the rising domestic fruits marketplace this year and roll out a series of strategic cooperation activities with domestic top-quality fruit merchants and producers on site.

In addition, the Forum on Intellectual Property Protection in the Fruit and Vegetable Industry, jointly organized by the Baker McKenzie FenXun (FTZ) Joint Operation Office, Bloom Fresh International Limited, Rockit Global Limited and China Fruit, will also be held at the exhibition site.

(These logos are arranged in no particular order.)

A Promising Future With the Rise of Domestic Boutique Fruits

Spanning 63 units of longitude from east to west and 52 units of latitude from north to south, China is home to almost every topography. With the unremitting efforts of several generations of Chinese fruit practitioners, excellent local fruit varieties and fruit enterprises have continued to emerge in recent years. At this year’s China Fruit, we are expecting to see a large number of rapidly growing domestic boutique varieties, including Dalian’s famous domestic cherry (YSJ Fruit), China’s own star avocado (Green Bank Manor Avocado), a high-end fruit and tomato brand (Yikeda), and China’s pineapple standard leader (Fenglige).

China Fruit has attracted the participation of fruit companies from more than 30 countries and regions and has provided the participants with “one-stop shopping” purchasing services covering cherries from Chile, kiwifruit from New Zealand, durians from Southeast Asia and oranges from Egypt. Also, this year’s event will feature not only fresh Malaysian durians, which were recently approved to enter the Chinese market, but also Australian avocados, which are set to make their debut in China. Global fruit merchants have high expectations for the Chinese market, as China Fruit provides substantial opportunities for the massive Chinese economy to open further to international markets.

There is substantial room for growth in China’s fruit consumption market. As domestic fruit quality continues to improve and an increasing number of global traders come to China Fruit, “Chinese fruit for the world market” and “world fruit for the Chinese market” will become two bridges supporting the future development of China Fruit and the Chinese fruit industry.