[Press Release] OZblu Blueberries Set New Price Record in World’s Most Discerning Market

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Perth, Sept. 11, 2024 – OZblu blueberries have achieved the highest market price ever for the first air-freight arrivals of blueberries in a fruit market in Shanghai.

OZblu’s goal is to ensure customers have access to their blueberries 52 weeks of the year and that every blueberry provides a consistent and premium eating experience. The OZblu series of varieties have been bred and selected with this in mind, and the latest series of early and super-early blueberry genetics have set a new record for Chinese market pricing of imported blueberries.

The first shipments of these early OZblu varieties sold in the Shanghai market on Sept. 8 and 9 achieved a record price of 360 Chinese yuan ($50.75) per tray — 67.4% higher than the open variety Biloxi sold on the same days at a market in Guangzhou.

This means that OZblu blueberries, produced by United Exports and its grower network and sold by United Exports, have set a new benchmark for imported blueberries in the Chinese market. This achievement is a testament to OZblu’s latest series of early and super-early genetics, which consistently deliver exceptional quality. OZblu’s commitment and ongoing pursuit to providing consumers with a consistent premium eating experience continue to drive its success and secure top market prices.

Roger Horak, executive chairman and founder of United Exports, home of the OZblu brand, commented, “Each year, the arrival of the first OZblu blueberries from Peru is eagerly awaited in Shanghai. Seeing buyers eagerly crowding around to taste and hastily empty the punnets is one of my highlights each season — and this year that was even before we realised the record-breaking price we achieved.”

He added, “United Exports operates with an unwavering pursuit of quality and consistency. This ‘consistency promise’ is at the heart of what we do, and it’s incredibly rewarding to see that promise being fulfilled time and again. We thrive on setting new standards for quality as that is what our customers, the retailers, and ultimately fruit consumers expect, and the only way we will grow the category sustainably.”

About United Exports

Established in 2002, United Exports is a global agricultural company, specializing in blueberries and committed to exceeding expectations in product quality and customer experience. United Exports is vertically integrated: they grow, pack, ship, purchase, market and sell produce. The company sub-licenses the production of and markets the renowned and market-leading OZblu blueberries.

Find out more at www.united-exports.com or contact megan@unitedexports.com.au.

About OZblu — Because not all blueberries are created equal!

OZblu blueberries are known for being tastier, juicier and crunchier than older, traditional varieties. They have a record-breaking shelf life and originate from a unique and sustainable breeding program.

OZblu production is ethical, technical and sustainable, and maximizes the different climates and rainfall seasons across the globe to produce consistent, high-quality blueberry varieties year-round for our delighted consumers.

OZblu blueberries make staying healthy a breeze.

Images: United Exports