Jan. 29 Chilean Cherry China Promotion Update: 1.8 Million Yuan Giveaway

January 29, 2021

Dan Siekman

On Jan. 29, the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) continued to intensify its efforts to promote cherry consumption and support cherry traders.

A wide range of online and offline promotions and other communications efforts are ongoing across China. Highlights for today are as follows:

1.8 Million Yuan Giveaway Promotion

The Chilean Cherry Committee yesterday evening launched the 1.8 Million Yuan New Year’s Gift Promotion, which aims to spur cherry consumption and is open to any consumer anywhere in China who purchases Chilean cherries between Jan. 29 and Feb. 15. The promotion features thousands of gifts with a cumulative value of 1.8 million Chinese yuan ($280,000). The grand winner will secure the right to drive a cherry red Tesla for three years.

All of China’s leading online and offline fruit retail channels will participate in the promotion. More details and instructions to enter can be found on the Cherries from Chile official Weibo account.

Other Activities

Meanwhile, e-commerce, social media and in-store promotions for Cherries from Chile are continuing to run, stimulating consumption in markets all around the country. Tomorrow, Aeon supermarket will hold a Chilean cherry livestreaming event, and a major celebrity Chilean cherry livestream is scheduled for next week. Stay tuned in coming days for more details about all of the Cherries from Chile official promotional activities and cherry-related media highlights!