Greenery Launches Cherry Group Buy Promo: Feb. 3 Update

February 03, 2021

Dan Siekman

On Feb. 3, the Chilean Cherry Committee of the Chilean Fruit Exporters Association (ASOEX) continued its efforts to promote cherry consumption and support cherry traders.

A wide range of online and offline promotions and other communications efforts are ongoing across China. Highlights for today are as follows:

Greenery Fruit Cherry Group Buy Promotion Launched

Greenery Fruit of Changsha launched a group buy promotion featuring cherries yesterday. The promotion lets customers partner with a friend to get sizeable discounts on 5 kg and 2.5 kg boxes of Chilean cherries. Greenery is also one of the many online and offline retailers around China that have been promoting the Cherries from Chile Chinese New Year 1.8 Million Yuan Super Lucky Draw on their own social media channels.

ONLINE AND OFFLINE PROMOTIONS: LIVESTREAMS FIRE UP SALES

More Cherries from Chile activities have been launched in recent days on digital channels to stimulate the consumption of cherries both online and offline during the lead-up to Spring Festival and during the holiday itself. Livestreams an important tool for stimulating sales of cherries by e-commerce. Cherries from Chile and grocery delivery service Dingdong Maicai teamed up this morning for a cherry livestream. And tomorrow at 9 p.m. Cherries from Chile is staging another livestream with JD.com featuring a special surprise guest from the music industry!

In-store promotions continue to run in partnership with over 20 leading fruit retailers around China, with more than 14,000 in-store sessions planned to be completed by the New Year. Sales of cherries at major offline retail channels have also rebounded sharply over the past week.

Wholesale Market Visit

And, finally, representatives from ASOEX paid a visit to the Jiangnonghui Market in Guangzhou to send a message of 加油！(“Let’s go, you can do it!”) from the Chilean Cherry Committee to the traders at the market.