Frutas de Chile Launches First Trade Practice Guide for Cherry Dealers in China

For the 2024/25 Chilean cherry season, Frutas de Chile has officially released a trade practice guide for cherry traders and retailers. This guide offers valuable insights into the Chilean fruit and cherry sectors, providing professional advice on cherry storage and sales to enhance the market performance of Chilean cherries in China.

Titled the Chilean Cherry Best Practice Guide, the publication focuses on delivering high-quality Chilean cherries to consumers. It presents a clear and concise overview of the Chilean fruit and cherry industries, emphasizing Chile’s exceptional geographical and agricultural advantages. Additionally, it delivers practical and scientifically based guidance on storage techniques and optimized sales strategies tailored for industry professionals.

The guide comprises seven sections, detailing specific operational methods for cherries across various stages, including harvesting, packaging, transportation, cold chain management, product display and consumer promotion. In addition, Frutas de Chile has produced a video version of the guide, featuring animations to present key information about Chilean cherries. This video series serves as a systematic learning resource for industry professionals, particularly retail staff, helping to enhance their knowledge and sales skills related to Chilean cherries. To date, two episodes (episode 1 and episode 2) have been released, with additional episodes to follow.

Frutas de Chile stated that the guide is not only a proactive response to the growing demand for cherries in China but also a strategic step toward expanding the reach of Chilean cherries into lower-tier markets. By supporting industry professionals, Frutas de Chile aims to drive cherry sales and ensure that the market extends to second- and third-tier cities, as well as county-level consumers, meeting the burgeoning demand for high-quality fruit.

With the advancement of cold-chain logistics and the widespread adoption of e-commerce for purchasing fresh produce in China, Chilean cherries are becoming increasingly mainstream, with lower-tier markets steadily expanding. The association believes that the release of the new guide will inject new momentum into the continued growth of Chilean cherries on the Chinese market, improving the efficiency of the industry chain and providing consumers with a superior cherry-tasting experience.

To obtain the guide, follow the WeChat accounts “智利幸福车厘子” or “CherriesFromChile,” and click the “贸易指南” menu to download it for free!

Images: Frutas de Chile

This article was translated from Chinese. Read the original article.