Dan Siekman

Super Species, Hema and other new brands like 7Fresh from JD.com and Huixuan from Walmart are all relatively freshly established and are all competing against each other to be the replacement for traditional wet markets for urban consumers’ daily food shopping needs.

Mr. Avocado, a brand which has only been on the market for about a year, is a joint venture among dominant global avocado supplier Mission Produce, Chinese importer Lantao, and Pagoda, a chain of thousands of fruit retail shops across China.

Walmart China has opened its first outlet in a planned new chain of small format supermarkets—joining a crowd of similar new tech-laden, delivery-oriented supermarket brands jostling to become Chinese consumers’ go-to choice for daily groceries.

Held on March 21 in Shanghai, PMA’s flagship Asia event explored trends of technology, local production, branding and more in China’s fast growing and fast evolving import fruit segment.