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South America

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SHAFFE Congress Centers on ‘Keeping the World Supplied’ With FruitThe first SHAFFE congress aims to bring together the fruit industries of the Southern and Northern Hemispheres, featuring information on crop trends, production prospects and trade flows for eight Southern Hemisphere fruit suppliers. March 09, 2021
Produce Report
Cherries From Chile Announces 1.8 Million Yuan Lucky Draw Grand WinnerThe winner of the Cherries from Chile 1.8 Million Yuan Super Lucky Draw was presented the keys to a brand-new cherry red Tesla Model 3 at a ceremony in Shanghai on March 2. March 05, 2021
Produce Report
China’s Imports of Chilean Sugar Plums Due To Rise Modestly in 2020/21The news came amidst expectations of a decline in global exports of other Chilean stone fruits this season due to storms in early February that damaged crops. March 02, 2021
Dan Siekman
Chilean Stone Fruit Campaign in China Focuses on Health and BeautyThe woman-focused promotional campaign for Chilean stone fruit in China includes a strong online element. February 25, 2021
Produce Report
Online Lecture To Introduce 2021 Chilean Stone Fruit Season in ChinaOn Wednesday, Feb. 24, at 3 p.m. China time, representatives of ASOEX will deliver a WeChat lecture providing an overview of the 2021 marketing season in China for Chilean nectarines, plums and sugar plums. February 22, 2021
Dan Siekman
Cherries From Chile Pop-up Experience Targets Post-CNY ConsumptionThe Yangchenghu Service Area, which has become something of an internet sensation in China, recently hosted a Cherries from Chile experience featuring cherry-themed games, product samples and refreshments. February 22, 2021
Dan Siekman
Cherries From Chile Launches Localized Ads Within ChinaThis is the first time that Cherries from Chile advertisements have been developed specifically for regions within China. February 18, 2021
Dan Siekman
Final CNY Cherry Gifting Push Underway: Feb. 10 UpdateEfforts in recent days are encouraging people to give the gift of cherries in and around the Spring Festival holiday. February 10, 2021
Dan Siekman
[Press Release] SHAFFE Elects New Chilean–Uruguayan Presidency TeamThe Southern Hemisphere Association of Fresh Fruit Exporters has elected a new Chilean–Uruguayan presidency team for its 2021–2023 term. February 09, 2021
Produce Report
Promotions Aim To Sustain Cherry Consumption During CNY: Feb. 9 UpdateWith fewer people traveling for the Spring Festival holiday, 2021 presents a greater opportunity for at-home cherry consumption in China’s big cities. February 09, 2021
Dan Siekman

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