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Macfrut and Sival, Italian-French partnership in the fruit and vegetable sectorThe internationalisation process of Macfrut, the international trade fair for the fruit and vegetable sector, to be held from 8 to 10 May in Rimini (Italy), continues: this time, the protagonist is France. In fact, the signing of a partnership between Macfrut and Sival, the trade fair for plant production and services based in Angers (France), was announced this morning at a press conference held during the 2019 edition of the French trade fair. January 18, 2019
Mabel

Renzo Piraccini - President of Macfrut; Christian Befve, Organizator of International Asparagus Days; Bruno Dupont, President of Sival
South Tyrol Reveals the Secrets to its High-Quality Apples South Tyrol’s unique geography and model of cooperative farming has led it to become a leader in European apple production, both in terms of quality as well as varieties offered. January 01, 2019
Andrew D

Hannes Tauber (left), Marketing Manager at VOG, and Benjamin Laimer (right), Marketing Coordinator at Val Venosta (VI.P) at Interpoma 2018
Global Trends in Apple InnovationAt the recent Interpoma 2018 in Italy, Dr. Walter Guerra of the Laimburg Research Centre discussed current global trends in varietal innovation in the apple industry December 24, 2018
Andrew
Horti China 2018 Host to Successful Second Edition of Mac Fruit Attraction ChinaAbout 15 Italian companies are participated in the second Mac Fruit Attraction China, which was held on 21 to 23 November in Shanghai as part of the China Green Week / Horti China event. December 20, 2018
Produce Report
Red and yellow, the colours of Macfrut 2019Red and yellow, the colours of Macfrut 2019 December 13, 2018
admin
Horti China 2018: Goodwei Kiwifruit Brand from Jingold Officially LaunchesWith the stroke of a pen at the brand launch ceremony of the Goodwei kiwifruit brand on November 21 at the Horti China trade show in Shanghai, the Italian kiwifruit marketer Jingold officially enters in the management of the Jintao variety in China. The story of the new Goodwei brand, under which Jingold will supply Chinese consumers with kiwifruit grown under license domestically in China, is also a case study in cooperation between an overseas produce company and Chinese government bodies. December 09, 2018
Produce Report

Federico Milanese of Jingold and Dr ZHONG Caihong of the Chinese Academy of Science at the official signing ceremony launching the Goodwei kiwifruit brand.
Making Apples Fashionable Again with New VarietiesAt the recent Interpoma 2018 in Italy, Dr. Jürgen Braun of KIKU GmbH discussed his company’s quest to find, develop, and market exceptional apple varieties December 06, 2018
Andrew
Interpoma 2018 – Everything revolves around apples in BolzanoInterpoma 2018 – Everything revolves around apples in Bolzano November 30, 2018
admin
Trends and tech in the apple sector revealed at Interpoma 2018On November 15, Interpoma 2018 kicked off in Bolzano, Italy. The three-day trade show included an exhibition that showcased cutting-edge products and services in the apple sector, the biennial congress “The Apple in the World,” educational excursions to local cooperatives, and the first ever Interpoma Technology Award. November 21, 2018
Sevan Golnazarian
Interpoma Technology Award: First winners honoredInterpoma Technology Award: First winners honored November 20, 2018
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