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[Press Release] Joyvio Makes Debut at Asian Cup Table Tennis Tournament

February 25, 2025

The 34th ITTF–ATTU Asian Cup kicking off in Shenzhen, sponsored by Joyvio.

This content has been published as provided by its author. It has only been modified from its original version to follow Produce Report editorial guidelines and for necessary website formatting.

With health and freshness at its core, Joyvio recently fueled the energy of table tennis excellence across Asia. From Feb. 19 to 23, the 34th ITTF–ATTU Asian Cup was held at the Shenzhen Universiade Sports Center. As an official sponsor, Joyvio, the premium fruit brand under the Joy Wing Mau Group, made its debut at the event, bringing its star products — Joyvio blueberries and Joyvio coconuts — to the tournament. With the slogan of “healthy Joyvio brings vitality,” the brand supported top-tier athletes in their quest for Asian table tennis supremacy by providing them with nourishing energy throughout the competition.

As a prestigious international table tennis event, the 34th ITTF–ATTU Asian Cup ignited excitement from the first moment. Making its debut as a sponsor, Joyvio infused the event with natural vitality from its premium fresh produce, supporting elite players in their pursuit of victory on the world stage. With Joyvio’s backing, the athletes played with strength and passion, and the thrilling victories of Wang Manyu and Wang Chuqin for the first time in the tournament created waves of emotion among fans. Social media buzzed with trending topics such as #孙颖莎战胜去年夏天的自己 (“Sun Yingsha defeats her past self from last summer”) and #王曼昱说奖杯比想象中沉 (“Wang Manyu says the trophy is heavier than expected”). The event was broadcast live on the sports channel CCTV-5, Migu Video and Tencent Sports, attracting global attention and excitement.


Images from the 34th ITTF–ATTU Asian Cup, sponsored by Joyvio.

Joyvio powered the competition with its antioxidant-rich Joyvio blueberries and naturally hydrating coconuts, offering essential nutrients for optimal performance. Rich in anthocyanins, Joyvio blueberries helped the athletes maintain sharp focus and enhanced their visual acuity during intense matches. Meanwhile, Joyvio coconuts, renowned as the perfect sports companion, provided a natural energy boost. Sourced from Thailand’s premium fragrant coconut variety, these coconuts are packed with natural electrolytes, vitamin C, and key minerals such as potassium, sodium, calcium and magnesium, helping athletes rehydrate quickly and restore their electrolyte balance after rigorous play, ensuring sustained endurance and energy throughout high-intensity matches.


A selection of Joyvio’s premium fruits offered at the tournament.


Joyvio’s brand mascot Jia Jia lighting up the tournament venue.

To mark this exciting sporting event, Joyvio made a vibrant appearance at the tournament venue, unveiling the Joyvio Fruit Energy Station as part of an immersive sports carnival. Beyond providing nutritional support with its premium fruits, the station became a key checkpoint for the event’s official stamp-collecting activity. With engaging challenges such as table tennis rallies and ball-bouncing competitions, Joyvio not only shared delicious fruit samples but also offered fans an interactive sports experience that combined taste, energy and fun.


At the Joyvio Fruit Energy Station, the fun activities created a lively atmosphere for the gathered fans.

As the tournament concluded successfully, Joyvio celebrated its debut partnership with this prestigious table tennis event. This collaboration between the premium fruit brand and a top-tier sporting event reinforced the brand’s commitment to its core philosophy of “knowledge, sports, towards betterment and kindness.” Looking ahead, Joyvio will continue exploring the synergy between high-quality fruits and sports, expanding its presence at more global sporting events. With its mission of “better fruit, better life,” Joyvio remains dedicated to promoting a healthier lifestyle through fruit, offering athletes and fruit lovers alike nutritious products that fuel vitality and performance.

Images: Joyvio

The 34th ITTF–ATTU Asian Cup kicking off in Shenzhen, sponsored by Joyvio.

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